Welcome

2012 Automotive Marketing Boot Camp – May 15-17th

The 3rd Annual Automotive Marketing Boot Camp will be held in Las Vegas at the Monte Carlo hotel, May 15-17th, 2012.

Attendees can make their reservations now and receive our group discount rate of $59 per night, by calling 800-311-8999 and providing our group code XFCE05 or clicking HERE to book online.

EARLY BIRD REGISTRATION

ENDS MARCH 1

We will be offering over 30 workshops and sessions specifically targeted to the needs of dealers.

The Automotive Marketing Boot Camp is a hands on conference that provides the needed training and skills development dealers need to run their business in an Internet centric world.

As margins are compressed, dealers need the best strategies to lower their operating costs through greater efficiency of operations.

Exhibit Hall Debut

This year the event will be expanded with a full exhibit hall with a unique twist.  The exhibit hall will reduce costs for vendors to attend as well as allow more companies to participate at the event.  This will give attendees ample opportunities to connect with new technology solutions and new companies.

 

Why A Boot Camp?

Car dealers seeking hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Boot Camp. The Boot Camp Experience includes keynote speakers, roundtable discussions, workshops, labs, and technology showcases. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.

Who should attend? Anyone in a dealership that is making marketing decisions.  Anyone who is responsible for customer interaction and retention.  Executives and management professionals. The key point is that dealers should be sending both executives and front-line employees to learn together. The  Automotive Marketing Boot Camp has attracted industry leaders than will help dealers at all levels implement the next steps in their growth strategy.

Changes In Automotive Advertising Strategies

The Boot Camp will have classes for dealers just embarking on their digital journey and enough meat for seasoned professional who want to increase their market share with new ideas. Best of all the program registration fee includes all classes, meals and materials. The networking and relationships that are formed over these three days will last a lifetime.

The real challenge for the automotive industry is this:  Will dealers invest in educating their employees? PCG Digital Marketing surveyed hundreds of dealers to find that over 40% of respondents said that they did not have a line item for education in their budgets.  This is disheartening when you consider how much change the automotive industry has undergone in the last 10 years.

---

• AMBC Attendees: How to Stay Active