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PCG Digital Marketing has announced the dates of the automotive industry’s second annual Automotive Marketing Boot Camp (AMBC).  The Boot Camp will be held on April 16^th-18^th in Orlando.

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.

Similar to last year’s format the boot camp will feature classes and speakers from some of the industry’s leading digital marketing and operations experts.  Attendees of last year’s boot camp posted rave reviews regarding their investment of time for this unique industry event.

Automotive Marketing Boot Camp Will Map Out Best 2011 Strategies

The Automotive Marketing Boot Camp delivers the skills dealers need to understand, create, execute and manage their online marketing strategy.  The classes are designed to give attendees the tools needed to implement effective ideas and strategies for their dealership.  The boot camp is perfect for General Managers and Internet Sales Managers.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

Additional information about registering for the Boot Camp will be forthcoming.

PCG Digital Marketing has announced the dates of the automotive industry’s second annual Automotive Marketing Boot Camp (AMBC). The Boot Camp will be held on April 16th-18th in Orlando.

The Boot Camp precedes the 10th Digital Dealer Conference also in Orlando, which starts on April 19th.

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.

Similar to last year’s format the boot camp will feature classes and speakers from some of the industry’s leading digital marketing and operations experts. Attendees of last year’s boot camp posted rave reviews regarding their investment of time for this unique industry event.

The Automotive Marketing Boot Camp delivers the skills dealers need to understand, create, execute and manage their online marketing strategy. The classes are designed to give attendees the tools needed to implement effective ideas and strategies for their dealership. The boot camp is perfect for Dealer Principals, General Managers and eCommerce Directors.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations. Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

About PCG Digital Marketing

PCG Digital Marketing was founded in 2005 by Brian Pasch, a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing.  PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation. The company works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
PCG’s fast growth has been attributed to their innovative Digital Marketing and Search Engine Optimization strategies.

http://www.pcgdigitalmarketing.com

PCG Digital Marketing is pleased to announce that automotive ecommerce expert, Joe Webb of DealerKnows Consulting, will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Webb will share his insights into the need for Internet department structure Business Development Center management. Along with the growing need to monitor a dealership’s online effectiveness, he’ll detail some of the best practices in email templates, e-marketing, lead management, and follow-up processes that he has developed and continues to share with dealerships nationwide.

Called “the funniest guy in the car business”, Webb is known for more than just his automotive Internet sales expertise, but also for his comedic sales training videos as well. He is a top-rated speaker at the Digital Dealer Conferences and is known for his engaging, dynamic trainings about the keys to profitable lead management. “Dealers are dedicating more and more financial resources to attracting visitors to their websites, their digital assets, and their showrooms. However, the online battle is often won or lost based on how the dealerships respond to a consumer’s inquiries.

Webb says “In 2011, dealers are looking to strengthen every aspect of their digital marketing, from their primary websites all the way to their social media endeavors. They also recognize that keeping their teams trained on the most profitable methods to engage the online shopper in a professional, relationship-building manner is the most important initiative of all in the new year. If online advertising allows a dealership’s brand message to reach far outside their market area, then their success will solely be based on the skills of their employees and the technology in their stores.”

More information about Joe Webb and DealerKnows Consulting is available at www.dealerknows.com .

Digital Marketing Strategies Conference

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Seating will be limited so dealer professionals are encouraged to reserve their seat today. For more information or to register for the Conference in Napa Valley, visit www.digitalmarketingstrategies.org