Eric Miltsch Will Speak At 2011 Automotive Marketing Boot Camp

PCG Digital Marketing is pleased to announce that Eric Miltsch of Auction Direct USA will be a featured presenter at the 2011 Automotive Marketing Boot Camp.

The topic of Eric’s workshop is: “Location Based Marketing: How To Leverage The Newest Automotive Retail Strategies”

In his workshop session Eric will introduce you to the world of location based marketing services, the most popular platforms within the segment and the best methods to leverage these strategies. Attendees will gain valuable knowledge about the location based service market and how to implement these tools to create new layers of customer interaction and brand awareness.

Boot Camp attendees will also have exclusive access to the most in-depth, targeted automotive examples of location based marketing strategies via CarZar – the 1st location based photo sharing app for the automotive segment. This workshop will also help you build upon content and ideas from the other speakers while providing easy to understand, actionable items for additional platforms such as Foursquare, Gowalla, Whrrl and Facebook Deals.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp, which attracts dealers who seek to increase their competitive edge through education of automotive industry best practices, strategies, and technology.

Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts and automotive leaders that include JD Rucker, Tracy Myers, Jerry Thibeau, Sean Wolfington, Brian Pasch, Jeff Kershner, Andrew DiFeo,Matt Murray, and Darren Haygood.

Automotive Marketing Boot Camp Topics

Topic to be covered during the 2011 Automotive Marketing Boot Camp include digital marketing, social media engagement, lead management processes, BDC structure and workflows, video publishing, reputation management, Google Places marketing, Google Adwords strategies, automotive blogging, content syndication, website analytics, as well as Automotive SEO.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.

Register for the Boot Camp or see this year’s itinerary online.

Tags: Auction Direct USA, automotive boot camp, boot camp, Eric Miltsch