Keith Shetterly Tapped as Presenter At 2011 Automotive Marketing Boot Camp

PCG Digital Marketing is pleased to announce that Keith Shetterly will be a featured presenter at the 2011 Automotive Marketing Boot Camp.

Register now for the Marketing Boot Camp in Orlando April 16-18.

The title of Keith’s workshop is: ” The Internet Alchemist: Turning LEADS into Gold”

Keith will explain the three very important steps needed to convert an Internet lead into an appointment.  He will also go over OEM leads, reporting and how to categorize and prioritize leads.  Keith will also review using Social Media to generate leads as well as explaining how a dealer’s CRM can help and hurt their sales.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp, which attracts dealers who seek to increase their competitive edge through education of automotive industry best practices, strategies, and technology.

Boot Camp in Orlando Attracts Keynote Speakers

Keith Shetterly

Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts and automotive leaders that include JD Rucker, Tracy Myers, Jerry Thibeau, Sean Wolfington, Brian Pasch, Jeff Kershner, Andrew DiFeo, Gary May and Darren Haygood.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include digital marketing, social media engagement, lead management processes, BDC structure and workflows, video publishing, reputation management, Google Places marketing, Google Adwords strategies, automotive blogging,  content syndication, website analytics, as well as Automotive SEO.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.

To register for the Boot Camp or see this year’s itinerary go online to: http://www.automotivemarketingbootcamp.com

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