Eric Mayhew

“Eric Mayhew is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. 

He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design. 

Having worked with Dealer.com for over a decade, Eric has extensive experience in SEM best practices, account structures, optimization techniques, and analytics. 

Eric is responsible for a platform that handles thousands of automotive advertiser accounts.  This has given him keen insight into the similarities and unique challenges of all major search engines, as well as, the driving factors that make SEM accounts succeed or fail.

At the Automotive Marketing Boot Camp, Eric will reveal SEM best practices, optimization techniques, and how to adapt to strengthen your position in the online marketplace.

Eric resides in Bristol, VT with his wife and two daughters.  When he’s not busy with work and family, he enjoys working on cars, general carpentry, playing volleyball and basketball.”