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Brian Pasch, CEO of the Pasch Consulting Group (PCG), will help dealers understand where and how to spend Internet marketing dollars in 2010 to achieve the greatest results. 

A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

 Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

I’ve been spending time thinking of new ways to assist car dealers brand themselves on the Internet and to promote their excellence in sales and service online. If 85% of all new car purchases start online, then dealers need to get their message in the path of consumers shopping online. Nothing could be better than strong peer reviews!

Many articles on the Internet have discussed Automotive Internet Reputation Management and the importance of checking what consumers are writing about you on the Internet. Still many dealers fail to read even what is posted or rolled-up on Google Maps.

Automotive Reputation Management must be a standard operating procedures for car dealers in 2010.

Hare Chevrolet RMP

I would like to offer some new twists on this discuss with the concept of a Reputation Management Portal (RMP). In the example shown above, we have taken a simple WordPress website and consolidated links to popular review websites. The website is skinned to mimic the main dealership website.

Each of the six icons on the home page of the RMP is linked to the specific review page for our client Hare Chevrolet.

Here is an overview of the Reputation Management Portal (RMP):

1. The site is created on a great branding URL, like www.iloveharechevy.com
2. The dealer can print up postcards and give them to happy customers marketing this catchy URL.
3. The single URL can be easily promoted offline and also by email.
4. The review website icons that you show and the order that they appear can be changed.
5. You can add your streaming Dealerrater reviews as a tab, as shown on this site.
6. You can add your Facebook Fan Page stream as a tab, as shown on this site.
7. You can add your YouTube video channel of testimonials, if they exist.
8. You can add your Twitter stream as a sidebar widget.
9. You can add a quote form for consumers who stumble upon you site and want a car.
10. You can add popular links in the sidebar to drive traffic to your main website.
11. You can add blog posts to the site to highlight written testimonials that arrive via email or postal mail.

If Hare Chevrolet prints up postcards that promote this website www.iloveharechevy.com, you can bet that their service advisors will be able to identify happy customers to hand the card as ask for their assistance. That’s dozens of postcards in people’s hands each day.

You can bet that your sales managers know who the customers that are very excited about their purchase experience. Instead of just handing out a card for one review website, why not create your own Reputation Management Portal postcard and drive reviews where they are needed most.

The great thing about the RMP being a WordPress website, is that anyone can add or change icons to promote higher review counts on new websites. Once this is set in place, you don’t need a programmer to get involved.

This will allow you to direct review traffic to different websites throughout the year to have a wider branding influence since there are about 10 review websites that should be included in a comprehensive IRM strategy.

If you like this idea, and would like a RMP constructed for your dealership, its very easy and simple to manage. I have a few other ideas to help dealers in 2010 increase their brand visibility online. Interested? Drop me a line.

We’ll have some “killer” strategies revealed at the Automotive Marketing Boot Camp in Orlando the day before the official start of NADA Convention. If you are going to NADA, fly in on the 11th and register for an intense day of social media and digital marketing education.

I hope to see you there….

Brian Pasch
http://twitter.com/automotiveseo
http://facebook.com/paschconsulting
732-450-8200

More Examples of RPM

The 2010 Automotive Marketing Boot Camp will be held a day prior to the official start of the 2010 NADA Convention in Orlando; February 12th.  The event is receiving an overwhelming welcome from automotive marketing professionals seeking an edge in 2010 over their competitors.  The seminar classes are nearly full, giving dealer professionals who still want to attend little time to register.

Seating for the Automotive Marketing Boot Camp is limited to 75 attendees to offer a small and intimate classroom setting.  Registration is required and the few remaining seats will be offered on a first come first serve basis for the remaining registrants. 

Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Six Automotive Marketing leaders have come together to lead this one day series of classes for automotive professionals who want to hone their skills and knowledge in Automotive Digital Marketing. 

The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class

Instructors include JD Rucker, a leading automotive social media expert and CMO of TK Carsites. Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, will lead classes on microsites marketing and digital marketing strategy.  Tim Jennings and Matt O’Such will lead seminars on video marketing and optimization. Eric J.B. Mayhew, Manager of Advertising Products at Dealer.com, will lead a class on managing and leveraging Google Adwords to increase sales for your dealership.

The combination of these industry leaders will give attendees a firm grasp on the most effective digital marketing strategies for 2010.  Dealers are encouraged to send 2 employees so that they can cover all of the courses offered at the Boot Camp.

Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com