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The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

Eric Mayhew is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry, and will be instructing two classes on Google Pay-Per-Click fundamentals. 

The first class, Google Adwords Fundamentals, will demonstrate how dealers can leverage paid search to create a comprehensive search marketing solution.  This first class will be a hands-on setup of a Google Adwords campaign and a review of the many parameters that dealers can use to create effective marketing campaigns.   This class is a MUST for dealers that are outsourcing their PPC since it will help their understanding and inspect what is being done (or not done).

Next, Mayhew will be leading a class on Adwords strategies to help dealers understand if they have been wasting money in PPC.  In this class, attendees will learn to develop a targeted keyword strategy for their dealership that is also free from waste.

A complete description of Mayhew’s classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/

Mayhew will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Is your dealership in need of intense training on search engine optimization for your automotive marketing strategy and how to properly use Video SEO marketing to your advantage? Visit the Video Search Engine Optimization of Matt Osuch and Tim Jennings, teaming up to provide an amazing one-two Knock Out Punch at the Automotive Marketing Bootcamp in Orlando, FL on Feb 11th and 12th.

Attendees to the class will learn how to optimize videos of model walk-arounds, customer testimonials and incentive pricing specials at this highly informative Video SEO training and hands-on workshop.

Learn more about their class by watching the short intro video below:

Brian Pasch, CEO of the Pasch Consulting Group (PCG), will help dealers understand where and how to spend Internet marketing dollars in 2010 to achieve the greatest results. 

A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

 Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com