Eric Mayhew is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry, and will be instructing two classes on Google Pay-Per-Click fundamentals. 

The first class, Google Adwords Fundamentals, will demonstrate how dealers can leverage paid search to create a comprehensive search marketing solution.  This first class will be a hands-on setup of a Google Adwords campaign and a review of the many parameters that dealers can use to create effective marketing campaigns.   This class is a MUST for dealers that are outsourcing their PPC since it will help their understanding and inspect what is being done (or not done).

Next, Mayhew will be leading a class on Adwords strategies to help dealers understand if they have been wasting money in PPC.  In this class, attendees will learn to develop a targeted keyword strategy for their dealership that is also free from waste.

A complete description of Mayhew’s classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/

Mayhew will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Attendees to the class will learn how to optimize videos of model walk-arounds, customer testimonials and incentive pricing specials at this highly informative Video SEO training and hands-on workshop.

Learn more about their class by watching the short intro video below:

A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

 Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

Seating for the Automotive Marketing Boot Camp is limited to 75 attendees to offer a small and intimate classroom setting.  Registration is required and the few remaining seats will be offered on a first come first serve basis for the remaining registrants. 

Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Six Automotive Marketing leaders have come together to lead this one day series of classes for automotive professionals who want to hone their skills and knowledge in Automotive Digital Marketing. 

The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class

Instructors include JD Rucker, a leading automotive social media expert and CMO of TK Carsites. Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, will lead classes on microsites marketing and digital marketing strategy.  Tim Jennings and Matt O’Such will lead seminars on video marketing and optimization. Eric J.B. Mayhew, Manager of Advertising Products at Dealer.com, will lead a class on managing and leveraging Google Adwords to increase sales for your dealership.

The combination of these industry leaders will give attendees a firm grasp on the most effective digital marketing strategies for 2010.  Dealers are encouraged to send 2 employees so that they can cover all of the courses offered at the Boot Camp.

Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

At the Automotive Marketing Boot Camp in Orlando, I will be conducting a workshop on how to create powerful link building strategies for your automotive websites; primary and your microsites. Every dealer should have over 1,000 links to their main site and hundreds of links to their microsites over time.

If you build them manually, using a well thought out plan and leveraging high PageRank websites, you will see that your website and microsites will start to rank ahead of your competition.  Attendees to the Boot Camp will also get some exclusive free links from websites that I have compiled and in class we’ll create new links that will help with your Automotive SEO strategy.

Links Create Votes For Your Website

When you create a blog or a microsite and post a well written article, there is no immediate reason why the search engines should respect your new site or the content of the article. Sites that have already established search engine “respect” can see their new articles on Google Page one very quickly, think CNN or the Huffington Post.

One way to establish respect for the content on your microsite is to start a link building strategy. In simple terms, a hyper-link from a good website pointing to your home page or article is a “vote” for your microsite. The word(s) that are hyper-linked and the title tag of that hyper-link helps to establish what the vote is about.

If you have a blog article about Nissan Extended Warranty plans and you are able to build links from other reputable websites to this specific article with hyper-linked text like:

• Nissan Extend Warranty
• Nissan Warranty Plans
• Car Warranty Plans
• Nissan OEM Warranty Plans
• Nissan Security Plus Warranty Prices

then you have created votes for a few combinations of what consumers may type into Google to find your page. The more links to your microsite or blog from reputable sources with good tags is beneficial for your organic search rankings. The challenge is to find the best places to create these external links. The related challenge is how to insert links that the search engines will follow.

I don’t want to get too technical but when you find places to post a comment, a blog entry or a new story, with a hyperlink in the text, some of these websites will intercept the hyperlink and add a “nofollow” tag. This tells the search engines no to grant any link “juice” from the main website to your blog or microsite. So not all links are equal and you have to “view the page source” to see if they are adding the “nofollow” tag. If the site is add a “nofollow” tag look elsewhere.

Link Building Company Scams

I get about 5 emails a day from companies claiming to be able to build high quality links from India, the UK or some remote destination for a few hundred dollars. Some of these companies confuse the issue by claiming that they are ISO certified and offer a wide range of “reputable” services. The majority of these emails are scammers and more importantly, companies claiming to understand Automotive SEO when in fact they do not.

If you want to build quality links to your main dealer website or any website that you own to increase its rankings, you need to be able to verify that the links that are being considered by the search engines. Let me say that again. If you hired someone to build links to your website, you should be able to find them using the Yahoo “link:” command. The Yahoo link command works better than the Google link command, just accept that for now.

Also, if you want to find good places to create links, check out all your competitors websites using the Yahoo “link:” command and see which websites are pointing to their domain. You will find a number of sites that you never heard of that you may be able to create an account and create a similar post, directory entry or comment.

You snoop by going to Yahoo.com and in the search box type: link:www.autodealer.com , where “autodealer.com” is the website of your competitor. Take a look at the “inlinks” to see which websites have links to their site.