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The much-anticipated Automotive Marketing Boot Camp is scheduled just prior to the 10^th Digital Dealer Conference, which will be held in Orlando Florida.  These two events provide car dealers with the needed education needed to keep up with the latest trends in dealership operations and marketing.

The Boot Camp provides hands on tactical training for Internet Marketing, social media, lead management, phone handling, video SEO, reputation management, Google Places optimization, blogging content creation, as well as Automotive SEO.

Workshop Leaders Include Dealer Principals

This year’s workshop leaders include dealer principals and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include Jeffrey Kershner, Andrew DiFeo, Darren Haygood and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington and Alex Snyder.

The Automotive Marketing Boot Camp delivers the knowledge skills dealers need to create, execute and manage effective dealership processes.  New to this year’s program will be added seminars on back-end marketing; how to better handle phone calls and leads to maximize lead conversion. The boot camp is perfect for General Managers and Internet Sales Managers. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

Save on Registration For One Week Only

Learn more about the Boot Camp and register online at http://www.automotivemarketingbootcamp.com .  Dealers can save $100 on registration fees by registering during February 1-7, 2011, which coincides with the Digital Marketing Strategies Conference and 2011 NADA Convention.

PCG Digital Marketing and DrivingSales.com have announced that the results of the largest Automotive SEO study will be announced at the 2011 NADA Convention in San Francisco.

The Automotive SEO study is currently in session and began on September 1, 2010.  The study runs until January 1^{st ,}2011.    The study includes 100 dealer professionals who are being trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.

100 Dealers Participate in Automotive SEO Study

The 100 dealers have been given access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales.com to enhance the results of their work. In return, members in the study are going to share the results of their work at the 2011 NADA Convention and will be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study is the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com. Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

Eric Mayhew is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry, and will be instructing two classes on Google Pay-Per-Click fundamentals. 

The first class, Google Adwords Fundamentals, will demonstrate how dealers can leverage paid search to create a comprehensive search marketing solution.  This first class will be a hands-on setup of a Google Adwords campaign and a review of the many parameters that dealers can use to create effective marketing campaigns.   This class is a MUST for dealers that are outsourcing their PPC since it will help their understanding and inspect what is being done (or not done).

Next, Mayhew will be leading a class on Adwords strategies to help dealers understand if they have been wasting money in PPC.  In this class, attendees will learn to develop a targeted keyword strategy for their dealership that is also free from waste.

A complete description of Mayhew’s classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/

Mayhew will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal