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Dealer.com today announced new details concerning their technology showcase at the upcoming Automotive Marketing Boot Camp.  Dealer.com will go in-depth with attendees on the subject of Google Analytics for dealers on Sunday, April 17^th and Automotive Social Media Strategies on Monday, April 18^th.

“Expect to be challenged, expect to be engaged and expect to take something back to your dealership for immediate implementation,” said Alex Snyder, Director of Product Research at Dealer.com.

Representing Dealer.com for their technology showcase presentation will be automotive marketing specialists Darren Haygood, Dave Winslow, Ben Gilbert, Joe Mescher and Alex Snyder.

The Dealer.com marketing team will work one-on-one with attendees and offer their different perspectives and expert opinions on the topics that matter most to attendees.

Google Analytics and Social Media for Car Dealers

Dave Winslow, the Intelligence Chief at Dealer.com, will lead Sunday’s discussion about Google Analytics for auto dealers.  Dave has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics.

Joe Mescher, Digital Marketing Director with Dealer.com, will lead Monday’s showcase about Automotive Social Media strategies.  Joe is also an adjunct Professor of Internet Marketing at Champlain College in Burlington, VT. His focus at Dealer.com is on developing effective search and social media strategies for dealers and dealer groups across the US.

Click here to register for the Boot Camp

During both days, the Dealer.com marketing team will be diving-in to the dealership process, website design, search marketing, and where it all fits in the consumer buying funnel.  Darren Haygood, Ben Gilbert, and Alex Snyder will be helping dealers navigate these critical pieces in each dealer’s business strategy.

Attendees are encouraged to bring any of the following:

• Website statistics for review
• Process plans from CRM or ILM
• PPC performance reports
• Month-end statistics
• Any questions

This year’s second annual Automotive Marketing Boot Camp is being held at the Hilton Orlando, April 16-18.  Dealers can still register for the Boot Camp online or call Renee McGowan at 732.450.8200 ext 5.

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and educational sessions will not be broadcast live, only the 10 speakers listed below.  Dealers who would like to attend the Boot Camp in Florida can call Renee McGowan at 732.450.8200 ext 5 or you can register online.  Deadline for registration is Friday April 15, 2011.  Walk-in registrations will not be permitted.

The schedule of live broadcasts is listed below based on Eastern Standard Time (EST) and you can visit www.drivingsalestv.com to register to view the broadcasts.

Saturday April 16, 2011

7:45 pm pm Brice Englert from Dominion Dealer Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

Sunday April 17th

8:00 am  Best Selling Author Bob Burg – presents “Endless Referrals: The Go-Giver Way”

12:15 pm Daimen Boyd General Sales Manager-Automotive Marketing at NetBiz.com

1:00 pm  Tracy Myers, Dealer Principal at Frank Myers AutoMaxx

7:15 pm  Egon Smola – VP, New and Used Car Leads Businesses at Dealix

8:15 pm  Erin Touponse – Director of Communications for the Harte Auto Group

Monday April 18th

8:00 am Best Selling Authors Jimmy Vee and Travis Miller – “Gravitational Marketing”

12:15 pm  Allan Chell – President of cDemo Mobile Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

Timothy Martell, CEO and Founder of WikiMotive will be conducting a workshop at the 2011 Automotive Marketing Boot Camp. Join Tim for Facebook Marketing and Promotion strategies on Monday April 18th. Here is a sneak peek at the opportunities that Tim will be sharing with car dealers at the Boot Camp.

You can register for the Boot Camp online or by calling Renee McGowan at 732.450.8200 ext 5.