Class Descriptions

Boot Camp Sessions

SM-1 Engaging Customers through Social Media (in 30 minutes a day or less)
Instructor:  JD Rucker

It’s no secret that social media sites such as Facebook, Twitter, YouTube, and blogs can be effective elements of a car dealer’s online marketing strategy. People spend more time on social media than any other online activity and any business would be wise to have a strong presence. The problem for some is that it’s hard to be effective and engaging without spending more time and resources on social media than it’s worth.

In this class, we will demonstrate hands-on how Internet Managers, General Managers, and even owners can build a strong presence in social media that translates into leads, branding, and reputation management without spending hours a day doing it.

SM-2 Taking Social Media Marketing to the Next Level & Beyond
Instructor:  JD Rucker

Many car dealers have been successful in utilizing social media to promote their dealership. The challenge within social media is that it’s growing and changing every day.  As Web 2.0 reaches its tipping point and emerges as the way that discussions about brands and products occur, car dealers who want to get the most out of their efforts will be willing to step outside of the box.

JD Rucker takes us through advanced techniques that will help dealers already embedded in social media take it to the next level. He will also explore tools and resources that dealers can use to keep up with the latest and greatest technologies that make managing social media as efficient as possible.

WP-1 How to Build a Search Engine Friendly Blog on Wordpress.
Instructor: Paul Rushing

Setting up a wordpress blog can be done in just a few clicks with the right host  however until you make the necessary adjustments the search engines may never find it.  This workshop will show you how to install and optimize your blog to compete in your local market in the search engines and help you set up a publishing schedule with topics to blog about.

WP-2 Dealer Microsites Using Wordpress.
Instructor: Paul Rushing

So you think WordPress is just a blogging platform?  You can build WordPress microsites by re-purposing manufacturers feeds with your own content that can bring an avalanche of traffic to your website and eliminate your competition from money search terms.

You will need a basic understanding of HTML and know how to install WordPress to get the most value from this workshop.  Included will be three themes that we use for client’s sites that you can make your own.  Just getting access to these themes and learning how to use  them is worth the cost of the conference alone.

We will show you how to set up three different styles of microsites.

• Specials using re-purposed print collateral.
• Model specific microsites
• Model Comparison Sites

CT-1 How To Create Content To Achieve Your Online Marketing Goals
Instructor: Brian Pasch

We are giving automotive professionals the opportunity to go back to school and learn how to write.  It’s not what you think.  Brian Pasch will explain why you have to re-think how you write to create content that the search engines will respect.  If you have recently started a blog or have added content pages to your dealer website, most likely you are not doing it correctly.

Automotive professionals need to retool how they write for search marketing and keyword goals.  Brian Pasch will demonstrate and guide to class in how to write a successful article to attract new search traffic.  Attendees should come to class with their dealership back-end login information so they can place a new article directly on their website or blog.

If “Content is King” for Internet Marketing you have to be sure you are on the right path that leads to the coronation ceremony.

ST-1  2010 Digital Marketing Strategies 
Instructor: Brian Pasch

The are at least 12 different digital marketing strategies that can deliver higher visibility for car dealers online.  The question on dealer’s minds is:  ”Which ones will return the best ROI and how much time/money will they cost?   Brian Pasch will review the most effective digital marketing strategeis that car dealers can employ in 2010 which include: micrsoites, inventory publishing, blogging, press releases, link building, content syndication, social media, banner advertising.

Dealers looking to move more of their marketing budgets to online strategies will be rewarded by taking this seminar.  Brian will show participants how to leverage these strategies to immediately increase the visibility of any car dealership.   Brian will also show the latest winning digital marketing strategies that have yet to be publically discussed on Brian’s blogs.

VI-1 How To Create Effective Videos On A Shoestring Budget
Instructor: Tim Jennings

Tim Jenningswill guide attendees through start to finish video recording, editing, uploading and branding of your dealership using videos. If you want to understand how you can use video to enhance your organic search visibility Tim will provide the skills to make it in the movies.  Tim Jenning has a great reputation for creative video techniques

VI-2 How To Optimize Your Videos For Search Marketing
Instructor: Tim Jenning and Matt O’Such

Matt O’Such will join Tim Jennings on the second video class to discuss taking your new video and leveraging it for search marketing.  Matt and Tim will show you how to take one video and use it to target a number of high value keywords using six popular video publishing websites.  If you want to push the competition off Google Page One, video is part of Page One dominance. Matt O’Such is an Automotive SEO specialist who can add insights on how to leverage your videos for search marketing.

PP-1  Google Adwords Fundamentals
Instructor: Eric J.B. Mayhew

Eric J.B. Mayhew will be leading this class on leveraging paid search to create a comprehensive search marketing solution.   Dealers need to havea PPC strategy to compliment their organic search marketing (SEO)strategies.This first class will be a hands on setup of a Google Adwords campaign and a review on the many parameters that you can use to create effective marketing campaigns.   This class is a MUST for dealers that are outsourcing their PPC since it will help you understanding and inspect what is being done (or not done).

PP-2  Google Adwords Strategies & Waste Reduction
Instructor: Eric J.B. Mayhew

Eric J.B. Mayhew will be leading this class on  Adwords strategies and to help dealers understand if they have been wasting money in PPC.  Dealers who are using PPC often are wasting thousands of dollars of month due to improperly configured goals and keyword strategies.   In this class your’ll be able to develop a targeted keyword strategy for your dealership that is also free from waste.  The potential savings you can realize from this class can cover the costs of the Boot Camp in 30 days if you go back and review your PPC campaign settings and apply the knowledge from this class!