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At this year’s Automotive Marketing Boot Camp in Orlando, Brian Pasch, CEO of PCG Digital Marketing, and Dave Page Owner and Director of Dealer eProcess, will empower car dealers to increase direct consumer leads to their repair and service centers.  Both digital marketing specialists will present a comprehensive overview of proven digital marketing strategies for automotive fixed operations departments.

Boot camp attendees will learn how to leverage the Internet to grow fixed operations revenue.  This will enable dealers to increase direct consumer leads and decrease their dependency on third party lead collectors.

Auto Dealers Need to Debunk Fixed Operations Myths

For many dealers, the prior emphasis for search engine optimization has been on sales of new and used cars. However, a lucrative opportunity exists in an area that most dealers have ignored in their digital marketing strategy. “The goal is for dealer service departments to win over local consumers in need of repair or service and to debunk the myth that dealership service departments are more expensive,” says Pasch.

Pasch and Page will give dealers the tools to regain search authority for fixed operations; parts and service.  This will generate more leads for common services such as oil changes, brakes, tires, radiator service, transmission, front end alignment, transmission repairs and dozens of popular Repairs orders.

Click here to register for the Automotive Marketing Boot Camp!

Held April 16-18^th, the 2^nd annual Automotive Marketing Boot Camp is one of the most powerful educational opportunities of the year for automotive professionals.  The conference brings together more than 30 speakers who are considered experts in digital marketing, automotive seo, website analytics, social media, and more.

About Dave Page and Dealer e Process

Dave Page has been involved in growing fixed operations departments since 1991. He has held nearly every position in fixed operations starting from a porter, parts driver, parts counterman, service advisor, assistant service manager, service manager and eventually becoming the service director of a large Chicago seven franchise auto dealer.

In the early 2000’s, Page increased his fixed operations department from 15 customers per day to 200 and was one of the early pioneers of utilizing pay per click advertising along with a powerful SEO strategy to bring visitors from all over the United States to his parts website.

Before leaving to start Dealer e Process, Page worked in the highest crime district of Chicago and grew the dealership from three service technicians to twenty-six.  He was honored with six consecutive Mark of Excellence Awards.

Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers and media companies.  The company’s  focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor of the 2011 Automotive Marketing Boot Camp in Orlando. As an event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.  The Boot Camp will take place April 16-18^th, prior to the official start of the 10^th Digital Dealer Conference.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp. Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts who will share their knowledge and best practices with dealer professionals who want to hone their skills in Automotive Digital Marketing.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation,  website analytics, as well as Automotive SEO and more.

Boot Camp Precedes Digital Dealer With New Seminars on Back End Processes

This year’s program will include seminars on dealership process, phone scripting for success, and a lighter look on Google Analytics. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.

Register for this year's Boot Camp before time runs out!

This year’s workshop leaders include dealer principals, general managers, and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include AJ LeBlanc, Jeffrey Kershner, Andrew DiFeo, Rob Fontano, Tracy Myers, Eric Miltsch, and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington, Matt Murray, Christine Rochelle, and Alex Snyder.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

To register for the Boot Camp or see this year’s itinerary go online to: http://www.automotivemarketingbootcamp.com

PCG Digital Marketing is pleased to announce that Dealer.com has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Digital Marketing Conference Sponsorships

As a event sponsor, Dealer.com will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in automotive website solutions, Dealer.com will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About Dealer.com

Dealer.com has created thousands of automotive websites and provided its products and services to dealerships throughout North America, helping them to generate the maximum ROI from their advertising and marketing programs. Dealer.com continues to grow as more dealers recognize that collaborating with us is a cost-efficient way to take their dealership to an entirely new level of success.