Automotive Marketing Boot Camp » automotive digital marketing

Automotive Fixed Operations; Leverage the Interent to Grow Your Business

Fri, 08 Apr 2011 14:16:07 +0000

At this year’s Automotive Marketing Boot Camp in Orlando, Brian Pasch, CEO of PCG Digital Marketing, and Dave Page Owner and Director of Dealer eProcess, will empower car dealers to increase direct consumer leads to their repair and service centers. Both digital marketing specialists will present a comprehensive overview of proven digital marketing strategies for automotive fixed operations departments.

Boot camp attendees will learn how to leverage the Internet to grow fixed operations revenue. This will enable dealers to increase direct consumer leads and decrease their dependency on third party lead collectors.

Auto Dealers Need to Debunk Fixed Operations Myths

For many dealers, the prior emphasis for search engine optimization has been on sales of new and used cars. However, a lucrative opportunity exists in an area that most dealers have ignored in their digital marketing strategy. “The goal is for dealer service departments to win over local consumers in need of repair or service and to debunk the myth that dealership service departments are more expensive,” says Pasch.

Pasch and Page will give dealers the tools to regain search authority for fixed operations; parts and service. This will generate more leads for common services such as oil changes, brakes, tires, radiator service, transmission, front end alignment, transmission repairs and dozens of popular Repairs orders.

Click here to register for the Automotive Marketing Boot Camp!

Held April 16-18^th, the 2^nd annual Automotive Marketing Boot Camp is one of the most powerful educational opportunities of the year for automotive professionals. The conference brings together more than 30 speakers who are considered experts in digital marketing, automotive seo, website analytics, social media, and more.

About Dave Page and Dealer e Process

Dave Page has been involved in growing fixed operations departments since 1991. He has held nearly every position in fixed operations starting from a porter, parts driver, parts counterman, service advisor, assistant service manager, service manager and eventually becoming the service director of a large Chicago seven franchise auto dealer.

In the early 2000’s, Page increased his fixed operations department from 15 customers per day to 200 and was one of the early pioneers of utilizing pay per click advertising along with a powerful SEO strategy to bring visitors from all over the United States to his parts website.

Before leaving to start Dealer e Process, Page worked in the highest crime district of Chicago and grew the dealership from three service technicians to twenty-six. He was honored with six consecutive Mark of Excellence Awards.

Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers and media companies. The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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TK Carsites Signs on As Sponsor of 2011 Automotive Marketing Boot Camp

Mon, 14 Feb 2011 20:40:33 +0000

PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor of the 2011 Automotive Marketing Boot Camp in Orlando. As an event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. The Boot Camp will take place April 16-18^th, prior to the official start of the 10^th Digital Dealer Conference.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp. Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts who will share their knowledge and best practices with dealer professionals who want to hone their skills in Automotive Digital Marketing.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation, website analytics, as well as Automotive SEO and more.

Boot Camp Precedes Digital Dealer With New Seminars on Back End Processes

This year’s program will include seminars on dealership process, phone scripting for success, and a lighter look on Google Analytics. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.

This year’s workshop leaders include dealer principals, general managers, and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include AJ LeBlanc, Jeffrey Kershner, Andrew DiFeo, Rob Fontano, Tracy Myers, Eric Miltsch, and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington, Matt Murray, Christine Rochelle, and Alex Snyder.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations. Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

To register for the Boot Camp or see this year’s itinerary go online to: http://www.automotivemarketingbootcamp.com

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Dealer.com to Sponsor 2011 Automotive Digital Marketing Strategies Conference

Thu, 16 Dec 2010 16:03:07 +0000

PCG Digital Marketing is pleased to announce that Dealer.com has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Digital Marketing Conference Sponsorships

As a event sponsor, Dealer.com will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in automotive website solutions, Dealer.com will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About Dealer.com

Dealer.com has created thousands of automotive websites and provided its products and services to dealerships throughout North America, helping them to generate the maximum ROI from their advertising and marketing programs. Dealer.com continues to grow as more dealers recognize that collaborating with us is a cost-efficient way to take their dealership to an entirely new level of success.

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VinSolutions to Sponsor 2011 Automotive Digital Marketing Strategies Conference

Wed, 15 Dec 2010 15:27:43 +0000

PCG Digital Marketing is pleased to announce that VinSolutions has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Digital Marketing Conference Sponsorships

As a event sponsor, VinSolutions will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in automotive website solutions, VinSolutions will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About VinSolutions

An industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, VinSolutions provides 24/7 dealership sales and marketing information to their clients anywhere Internet access is available. In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom dealership Web sites, uploads inventory photos, offers their clients quality training and consulting services, as well as valuable customer support. VinSolutions is GM, Ford, Chrysler, Audi and Subaru certified, and has working relationships, alliances and integrations with several automotive software service providers such as Kelley Blue Book, AutoSoft Inc., CARFAX, Autodata, RouteOne and DealerTrack.

For more information, visit www.vinsolutions.com

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DealerFire to Sponsor 2011 Automotive Digital Marketing Strategies Conference

Tue, 14 Dec 2010 14:59:28 +0000

PCG Digital Marketing is pleased to announce that DealerFire has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Digital Marketing Conference Sponsorships

As a event sponsor, DealerFire will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in custom web design solutions, DealerFire will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

About DealerFire

Through its flagship Engine 5 Custom Automotive Website Platform, DealerFire is connecting thousands of internet car shoppers every day with car dealerships throughout the US and Canada. Founded in 1999, DealerFire is leading the industry in innovative and award winning custom automotive websites. With a complete suite of cutting edge user friendly website features, along with advanced SEO, SEM and analytic tools, DealerFire is paving the way for automotive dealerships to sell more cars. Based in Oshkosh, WI DealerFire’s commitment to unparalleled customer service and good old fashioned values has placed them as a forerunner in today’s highly competitive website design commerce.
Serving hundreds of dealerships nationwide, find out why more dealers are looking to DealerFire as their solution.

For more information please visit www.dealerfire.com or call 877.828.9719.

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TK Carsites to Sponsor 2011 Automotive Digital Marketing Strategies Conference

Wed, 08 Dec 2010 17:53:00 +0000

PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Digital Marketing Strategies Sponsorships

As a event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in digital marketing solutions, TK Carsites will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

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Matt Murray to Speak at 2011 Automotive Digital Marketing Strategies Conference

Mon, 29 Nov 2010 16:11:49 +0000

PCG Digital Marketing is pleased to announce that Matt Murray will join the roster of automotive marketing, advertising, operations, and social media specialists speaking at the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media has allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive Internet marketing and has helped thousands of dealers maximize their investment in Digital marketing and Dealer.com’s tools and business processes.

Matt will be sharing his insights into paid search advertising and how car dealers can plan, implement, measure, and gain rewards from a successful SEM strategy. As paid digital advertising becomes a larger portion of car dealer budgets, it is critical that dealers understand how paid search works and how to inspect operational campaigns.

Automotive Digital Marketing Conference

Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Seating will be limited so dealer professionals are encouraged to reserve their seat today. For more information or to register for the Conference in Napa Valley, visit www.digitalmarketingstrategies.org

2011 Digital Marketing Strategies Conference Brochure

View more documents from Brian Pasch.

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Automotive Digital Marketing Seminar Filling Up Quickly

Tue, 12 Jan 2010 14:24:23 +0000

The 2010 Automotive Marketing Boot Camp will be held a day prior to the official start of the 2010 NADA Convention in Orlando; February 12th. The event is receiving an overwhelming welcome from automotive marketing professionals seeking an edge in 2010 over their competitors. The seminar classes are nearly full, giving dealer professionals who still want to attend little time to register.

Seating for the Automotive Marketing Boot Camp is limited to 75 attendees to offer a small and intimate classroom setting. Registration is required and the few remaining seats will be offered on a first come first serve basis for the remaining registrants.

Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Six Automotive Marketing leaders have come together to lead this one day series of classes for automotive professionals who want to hone their skills and knowledge in Automotive Digital Marketing.

The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class

Instructors include JD Rucker, a leading automotive social media expert and CMO of TK Carsites. Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, will lead classes on microsites marketing and digital marketing strategy. Tim Jennings and Matt O’Such will lead seminars on video marketing and optimization. Eric J.B. Mayhew, Manager of Advertising Products at Dealer.com, will lead a class on managing and leveraging Google Adwords to increase sales for your dealership.

The combination of these industry leaders will give attendees a firm grasp on the most effective digital marketing strategies for 2010. Dealers are encouraged to send 2 employees so that they can cover all of the courses offered at the Boot Camp.

Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

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