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One of the most powerful educational opportunities of the year for automotive professionals will be the 2011 Automotive Marketing Boot Camp at the Hilton Orlando.  Held April 16-18^th, the 2^nd annual marketing boot camp once again will feature more than 30 speakers who are considered experts in digital marketing, automotive SEO, website analytics, social media, CRM systems, Google Adwords, website design and analytics, and more.

This year’s diverse lineup of speakers offers extensive experience in CRM systems, BDC structure and workflow, Google AdWords and Google Places marketing, blogging, lead management processes, video optimization, website design, social media and dealership management and leadership.

Hands-On Automotive Marketing Training

Register today for the Automotive Marketing Boot Camp!

This 2-day event will include hands-on training in the most significant automotive marketing topics in the form of panel discussions, workshops, round-tables and presentations.  An absolute must for Dealer Principals, General Managers, Internet Managers and Social Media Specialists, the 2011 Automotive Marketing Boot Camp will empower dealers to strategize and execute for best practices for important dealership operations.

See the full lineup of automotive marketing educators at this year’s Boot Camp.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.

Space is limited.  Register for the Boot Camp today!

Eight Reasons to Attend

It’s amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Should SEO be a part of a car dealer’s automotive advertising strategy?

Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good Automotive SEO strategies are compliant and effective. If you have any doubt, I’ll give you a few recent search marketing goals that I implemented.

Search these phrases and find the fingerprints of PCG and the AAN on some of the hottest new organic search goals which results in Google Page One results:

• Fiat Dealer
• Fiat 500 Dealers
• Fisker Dealers
• Fisker Karma California
• Fiat 500 Virginia
• Fiat 500 DC

Please focus on good content on your website, blogs, and microsites. If you have not seen the new AAN Content Syndication Dashboard, get a demo. Dealers need an authentic content generation and syndication strategy.

Watch The Automotive SEO Video

Automotive SEO is just a part of an overall effective digital marketing strategy; it is not the holy grail. Just don’t run from SEO investments because a few bad apples got the media to pay attention to digital marketing strategies!

Automotive SEO experts JD Rucker, Ananth Godavari, and Brian Pasch will be among industry experts at the 2011 Automotive Marketing Boot Camp.   With recent changes in how Google displays organic search results, these three experts will share with car dealers how to adjust their SEO strategies to best leverage these changes.

Automotive SEO and Reputation Management strategies go hand in hand with the recent integration of Google Places data into organic search results.  The team of SEO experts will discuss Google Places optimization as well as current developments for integrating customer reviews into the sales and service process.

The 2011 Automotive Marketing Boot Camp will be held at the beautiful Hilton Orlando from April 16-18th. The Boot Camp will attract car dealers from the United States, Canada, England, and Australia. In addition to these Automotive SEO thought leaders, the Boot Camp will attract leaders in paid search (SEM), social media, lead management, reputation management, customer services, and winning sales processes.

The 2011 Boot Camp offers car dealers an intimate setting for education, interaction, and personalized coaching.  The conference will include ample opportunity for networking since all meals are included in the Boot Camp agenda and registration fee.

2011 Automotive Boot Camp Speakers

The Boot Camp has invited dealers who have implemented winning digital marketing and operations processes at their dealership to share their knowledge with attendees.  In addition, the Boot Camp has attracted active leaders in the automotive industry that are passionate about dealer education.  As snapshot of the speakers scheduled for the Boot Camp include:

• Rob Fontano – eCommerce Director at Marazzi Motors
• Erin Touponse – Director of Communications for the Harte Auto Group
• Tracy Myers – GM at Frank Myers AutoMaxx
• JD Rucker, Director of New Media at TK Carsites
• Paul Potratz – COO Potratz Advertising
• Andrew DiFeo – GM at Hyundai of St. Augustine
• Timothy Martell – Internet Director Albrecht Auto Group
• Eric Miltsch – eCommerce and Social Media Director Auction USA
• Jerry Thibeau – CEO of Phoneup Ninjas
• Alex Snyder – Product Development at Dealer.com
• Brian Pasch, CEO of PCG Digital Marketing
• Jeff Kershner- Director of Marketing Younger Motor Cars
• Glenn Pasch, COO of PCG Digital Marketing
• Gary May, CEO of IM@CS
• Keith Shetterly – Automotive Industry Consultant
• Matt Murray, Director of Digital Marketing at Dealer.com
• Sean Wolfington, Partner Tier 10 Marketing
• AJ LeBlanc – Co-Founder of CAR-MERCIAL

Boot Camp Registration

Register for the 2011 Automotive Marketing Boot Camp by visiting this link: Conference Registration. The registration fee is $895 per person which includes all 8 meals during the Boot Camp.

The registration fee also includes all materials, event access, and online marketing resources posted after the Boot Camp is completed. Attendees are advised to fly into Orlando by 1:00 pm so that they can enjoy the kick-off round table discussions with industry experts which start at 4:00 pm.