This year’s diverse lineup of speakers offers extensive experience in CRM systems, BDC structure and workflow, Google AdWords and Google Places marketing, blogging, lead management processes, video optimization, website design, social media and dealership management and leadership.

Hands-On Automotive Marketing Training

Register today for the Automotive Marketing Boot Camp!

This 2-day event will include hands-on training in the most significant automotive marketing topics in the form of panel discussions, workshops, round-tables and presentations.  An absolute must for Dealer Principals, General Managers, Internet Managers and Social Media Specialists, the 2011 Automotive Marketing Boot Camp will empower dealers to strategize and execute for best practices for important dealership operations.

See the full lineup of automotive marketing educators at this year’s Boot Camp.

The Automotive Marketing Boot Camp is very unique and effective because participants receive conference materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

This year the Automotive Marketing Boot Camp has introduced longer workshop sessions and labs (2.5 hrs) to allow important topics to be covered in greater detail.  The 2011 Automotive Marketing Boot Camp will also feature Technology Showcases, which will offer attendees a glance at the latest vendor innovations for the automotive industry.

Space is limited.  Register for the Boot Camp today!

Eight Reasons to Attend

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Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good Automotive SEO strategies are compliant and effective. If you have any doubt, I’ll give you a few recent search marketing goals that I implemented.

Search these phrases and find the fingerprints of PCG and the AAN on some of the hottest new organic search goals which results in Google Page One results:

• Fiat Dealer
• Fiat 500 Dealers
• Fisker Dealers
• Fisker Karma California
• Fiat 500 Virginia
• Fiat 500 DC

Please focus on good content on your website, blogs, and microsites. If you have not seen the new AAN Content Syndication Dashboard, get a demo. Dealers need an authentic content generation and syndication strategy.

Watch The Automotive SEO Video

Automotive SEO is just a part of an overall effective digital marketing strategy; it is not the holy grail. Just don’t run from SEO investments because a few bad apples got the media to pay attention to digital marketing strategies!

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Automotive SEO experts JD Rucker, Ananth Godavari, and Brian Pasch will be among industry experts at the 2011 Automotive Marketing Boot Camp.   With recent changes in how Google displays organic search results, these three experts will share with car dealers how to adjust their SEO strategies to best leverage these changes.

Automotive SEO and Reputation Management strategies go hand in hand with the recent integration of Google Places data into organic search results.  The team of SEO experts will discuss Google Places optimization as well as current developments for integrating customer reviews into the sales and service process.

The 2011 Automotive Marketing Boot Camp will be held at the beautiful Hilton Orlando from April 16-18th. The Boot Camp will attract car dealers from the United States, Canada, England, and Australia. In addition to these Automotive SEO thought leaders, the Boot Camp will attract leaders in paid search (SEM), social media, lead management, reputation management, customer services, and winning sales processes.

The 2011 Boot Camp offers car dealers an intimate setting for education, interaction, and personalized coaching.  The conference will include ample opportunity for networking since all meals are included in the Boot Camp agenda and registration fee.

2011 Automotive Boot Camp Speakers

The Boot Camp has invited dealers who have implemented winning digital marketing and operations processes at their dealership to share their knowledge with attendees.  In addition, the Boot Camp has attracted active leaders in the automotive industry that are passionate about dealer education.  As snapshot of the speakers scheduled for the Boot Camp include:

• Rob Fontano – eCommerce Director at Marazzi Motors
• Erin Touponse – Director of Communications for the Harte Auto Group
• Tracy Myers – GM at Frank Myers AutoMaxx
• JD Rucker, Director of New Media at TK Carsites
• Paul Potratz – COO Potratz Advertising
• Andrew DiFeo – GM at Hyundai of St. Augustine
• Timothy Martell – Internet Director Albrecht Auto Group
• Eric Miltsch – eCommerce and Social Media Director Auction USA
• Jerry Thibeau – CEO of Phoneup Ninjas
• Alex Snyder – Product Development at Dealer.com
• Brian Pasch, CEO of PCG Digital Marketing
• Jeff Kershner- Director of Marketing Younger Motor Cars
• Glenn Pasch, COO of PCG Digital Marketing
• Gary May, CEO of IM@CS
• Keith Shetterly – Automotive Industry Consultant
• Matt Murray, Director of Digital Marketing at Dealer.com
• Sean Wolfington, Partner Tier 10 Marketing
• AJ LeBlanc – Co-Founder of CAR-MERCIAL

Boot Camp Registration

Register for the 2011 Automotive Marketing Boot Camp by visiting this link: Conference Registration. The registration fee is $895 per person which includes all 8 meals during the Boot Camp.

The registration fee also includes all materials, event access, and online marketing resources posted after the Boot Camp is completed. Attendees are advised to fly into Orlando by 1:00 pm so that they can enjoy the kick-off round table discussions with industry experts which start at 4:00 pm.

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PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp. Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts who will share their knowledge and best practices with dealer professionals who want to hone their skills in Automotive Digital Marketing.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation,  website analytics, as well as Automotive SEO and more.

Boot Camp Precedes Digital Dealer With New Seminars on Back End Processes

This year’s program will include seminars on dealership process, phone scripting for success, and a lighter look on Google Analytics. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.

Register for this year's Boot Camp before time runs out!

This year’s workshop leaders include dealer principals, general managers, and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include AJ LeBlanc, Jeffrey Kershner, Andrew DiFeo, Rob Fontano, Tracy Myers, Eric Miltsch, and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington, Matt Murray, Christine Rochelle, and Alex Snyder.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

To register for the Boot Camp or see this year’s itinerary go online to: http://www.automotivemarketingbootcamp.com

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Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Digital Marketing Strategies Sponsorships

As a event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in digital marketing solutions, TK Carsites will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

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The Automotive SEO study is currently in session and began on September 1, 2010.  The study runs until January 1^{st ,}2011.    The study includes 100 dealer professionals who are being trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.

100 Dealers Participate in Automotive SEO Study

The 100 dealers have been given access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales.com to enhance the results of their work. In return, members in the study are going to share the results of their work at the 2011 NADA Convention and will be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study is the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com. Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.

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A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

 Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

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Seating for the Automotive Marketing Boot Camp is limited to 75 attendees to offer a small and intimate classroom setting.  Registration is required and the few remaining seats will be offered on a first come first serve basis for the remaining registrants. 

Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Six Automotive Marketing leaders have come together to lead this one day series of classes for automotive professionals who want to hone their skills and knowledge in Automotive Digital Marketing. 

The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class

Instructors include JD Rucker, a leading automotive social media expert and CMO of TK Carsites. Paul Rushing and Brian Pasch, respected leaders in Internet Marketing and Search Engine Optimization, will lead classes on microsites marketing and digital marketing strategy.  Tim Jennings and Matt O’Such will lead seminars on video marketing and optimization. Eric J.B. Mayhew, Manager of Advertising Products at Dealer.com, will lead a class on managing and leveraging Google Adwords to increase sales for your dealership.

The combination of these industry leaders will give attendees a firm grasp on the most effective digital marketing strategies for 2010.  Dealers are encouraged to send 2 employees so that they can cover all of the courses offered at the Boot Camp.

Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

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At the Automotive Marketing Boot Camp in Orlando, I will be conducting a workshop on how to create powerful link building strategies for your automotive websites; primary and your microsites. Every dealer should have over 1,000 links to their main site and hundreds of links to their microsites over time.

If you build them manually, using a well thought out plan and leveraging high PageRank websites, you will see that your website and microsites will start to rank ahead of your competition.  Attendees to the Boot Camp will also get some exclusive free links from websites that I have compiled and in class we’ll create new links that will help with your Automotive SEO strategy.

Links Create Votes For Your Website

When you create a blog or a microsite and post a well written article, there is no immediate reason why the search engines should respect your new site or the content of the article. Sites that have already established search engine “respect” can see their new articles on Google Page one very quickly, think CNN or the Huffington Post.

One way to establish respect for the content on your microsite is to start a link building strategy. In simple terms, a hyper-link from a good website pointing to your home page or article is a “vote” for your microsite. The word(s) that are hyper-linked and the title tag of that hyper-link helps to establish what the vote is about.

If you have a blog article about Nissan Extended Warranty plans and you are able to build links from other reputable websites to this specific article with hyper-linked text like:

• Nissan Extend Warranty
• Nissan Warranty Plans
• Car Warranty Plans
• Nissan OEM Warranty Plans
• Nissan Security Plus Warranty Prices

then you have created votes for a few combinations of what consumers may type into Google to find your page. The more links to your microsite or blog from reputable sources with good tags is beneficial for your organic search rankings. The challenge is to find the best places to create these external links. The related challenge is how to insert links that the search engines will follow.

I don’t want to get too technical but when you find places to post a comment, a blog entry or a new story, with a hyperlink in the text, some of these websites will intercept the hyperlink and add a “nofollow” tag. This tells the search engines no to grant any link “juice” from the main website to your blog or microsite. So not all links are equal and you have to “view the page source” to see if they are adding the “nofollow” tag. If the site is add a “nofollow” tag look elsewhere.

Link Building Company Scams

I get about 5 emails a day from companies claiming to be able to build high quality links from India, the UK or some remote destination for a few hundred dollars. Some of these companies confuse the issue by claiming that they are ISO certified and offer a wide range of “reputable” services. The majority of these emails are scammers and more importantly, companies claiming to understand Automotive SEO when in fact they do not.

If you want to build quality links to your main dealer website or any website that you own to increase its rankings, you need to be able to verify that the links that are being considered by the search engines. Let me say that again. If you hired someone to build links to your website, you should be able to find them using the Yahoo “link:” command. The Yahoo link command works better than the Google link command, just accept that for now.

Also, if you want to find good places to create links, check out all your competitors websites using the Yahoo “link:” command and see which websites are pointing to their domain. You will find a number of sites that you never heard of that you may be able to create an account and create a similar post, directory entry or comment.

You snoop by going to Yahoo.com and in the search box type: link:www.autodealer.com , where “autodealer.com” is the website of your competitor. Take a look at the “inlinks” to see which websites have links to their site.

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