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PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor of the 2011 Automotive Marketing Boot Camp in Orlando. As an event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business.  The Boot Camp will take place April 16-18^th, prior to the official start of the 10^th Digital Dealer Conference.

PCG Digital Marketing organizes the annual Automotive Marketing Boot Camp. Attendees of the Boot Camp will benefit from a diverse roster of automotive marketing experts who will share their knowledge and best practices with dealer professionals who want to hone their skills in Automotive Digital Marketing.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation,  website analytics, as well as Automotive SEO and more.

Boot Camp Precedes Digital Dealer With New Seminars on Back End Processes

This year’s program will include seminars on dealership process, phone scripting for success, and a lighter look on Google Analytics. Last year, Boot Camp attendees posted rave reviews of their investment of time for this event.

Register for this year's Boot Camp before time runs out!

This year’s workshop leaders include dealer principals, general managers, and dealership employees that have stood above their peers in achieving excellence in their dealership’s digital marketing and sales strategies. Workshop leaders include AJ LeBlanc, Jeffrey Kershner, Andrew DiFeo, Rob Fontano, Tracy Myers, Eric Miltsch, and Timothy Martell.

The Boot Camp is also attracting popular speakers with specialized skills including Jerry Thibeau, Brian Pasch, Sean Wolfington, Matt Murray, Christine Rochelle, and Alex Snyder.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations.  Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.

To register for the Boot Camp or see this year’s itinerary go online to: http://www.automotivemarketingbootcamp.com

PCG Digital Marketing is pleased to announce that TK Carsites has signed on as a sponsor for the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3^rd, prior to the official start of the 2011 NADA Convention.

Brian Pasch, CEO of PCG Digital Marketing will be the host of the Conference which will showcase the latest strategies that car dealers need to implement to remain competitive online in the year ahead. The conference will also feature success stories from car dealers who participated in the 16 week Automotive SEO Study. The SEO Study guided 100 car dealers through a comprehensive digital marketing curriculum created by PCG Digital Marketing.

The Conference will feature a comprehensive digital marketing curriculum with workshops lead by top speakers and educators in the automotive industry. Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.

The Conference will also feature presentations from leading automotive vendors who will be showcasing their latest technology that will assist dealers with the 2011 Digital Marketing success. The combination of speakers, workshops, and case studies will make this conference a great success.

Digital Marketing Strategies Sponsorships

As a event sponsor, TK Carsites will have the opportunity to network with the leading dealerships in the country that are focused on learning more about digital marketing strategies to build their business. As a leader in digital marketing solutions, TK Carsites will also be presenting an overview of their latest solutions for car dealers to remain competitive in the year ahead.

Sponsorship opportunities are limited and are available on a first come, first serve basis. Anyone who is interested in locking down a sponsorship should contact Carrie Hemphill at 732.450.8200.

PCG Digital Marketing and DrivingSales.com have announced that the results of the largest Automotive SEO study will be announced at the 2011 NADA Convention in San Francisco.

The Automotive SEO study is currently in session and began on September 1, 2010.  The study runs until January 1^{st ,}2011.    The study includes 100 dealer professionals who are being trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.

100 Dealers Participate in Automotive SEO Study

The 100 dealers have been given access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales.com to enhance the results of their work. In return, members in the study are going to share the results of their work at the 2011 NADA Convention and will be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study is the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com. Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.