Prior to the start of each day’s automotive training workshops, Rick Ivone will be leading Boot Camp attendees in a morning fitness and stretching program.

According to Ivone “Anyone attending the morning workout sessions will have more energy throughout the day and not less.”  Ivone is the personal trainer and business coach to PCG Digital Marketing CEO, Brian Pasch.   Rick is also a Type One Diabetic with an amazing story that will be shared with attendees of the Boot Camp.

The morning workout sessions start at 5:30 am and are designed for people at all fitness levels.  Rick Ivone encourages all who are registered for the Boot Camp to start the day with movement.  Ivone added “We were created to move and movement creates energy.  I’ll be showing attendees who to burn fat and not sugar as part of the morning sessions.  Most people don’t know the difference and their home workout and running sessions are not helping them to burn fat. We have unlimited supplies of fat which creates clean burning fuel for our bodies.”

Slow Burn by Stu Mittleman

All attendees of the morning training sessions will also receive a free copy of “Slow Burn” by US ultra marathon record holder Stu Mittleman. Stu set the world record for the 1,000 mile run as well as setting numerous ultra-long distance running records.

Stu is a unique individual and close friend of Brian Pasch and Rick Ivone.  Slow Burn discusses how to properly burn fat from exercise and how to avoid burning sugars to maintain high energy levels.  The book will change your thoughts on running and exercise forever.

Start Your Day With Movement

As exciting as the Boot Camp program will be, nothing will prepare your mind and body for the speakers and workshop leaders than proper movement.  Attendees are encourages to attend the morning workout sessions.  Questions about the morning program can be addressed to Rick Ivone at:  rick@rickivone.com

Dealers can register for the Boot Camp online at http://www.automotivemarketingbootcamp.com or you can call Renee McGowan at 732.450.8200 ext 5.

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Attendee Tips

Here are a few tips to prepare for the Automotive Marketing Boot Camp:

• Dress is casual
• Monday dress code will be Boot Camp Shirts (provided) and Jeans.
• Book your flights to arrive in Orlando around noon so you can be at round-tables by 4:00 pm
• You will not need a car while you are here: all meals are included
• Bring a flip-cam; you can record the sessions for personal use
• Please bring a laptop computer
• Wireless will be available for all hotel guests for free
• If you have food allergies, send an email to:  carrie@pcgmailer.com
• If you would like a search marketing analysis done prior to the Boot Camp, email:  matt@pcgmailer.com
• We encourage you to also attend the 10th Digital Dealer Conference which starts April 19th

Questions?  Give Carrie Hemphill a call at 732.450.8200 ext 2.  Make sure we have your shirt size!

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A January 21^st Internet Marketing webinar hosted by Pasch and DealersEdge.com will present valuable insight to help dealers allocate Internet ad budgets more effectively and efficiently. 

 Topics to be covered during the webinar include:

•  Latest trends and best strategies in Dealership Internet Marketing for 2010
• How to measure the ROI from the various Internet Marketing Options available
• If Social Media is a useful advertising medium for your dealership
• Are Twitter and Facebook generating any real business for auto dealers
• How much staff time is needed to effectively implement a Digital Marketing plan
• The really big issue – What percentage of my budget should be allocated to digital marketing techniques and opportunities.
• And much, much more…

According to a recent survey underwritten by PCG, a significant number of auto dealers will be increasing the percentage of their ad budgets devoted to Internet Marketing and other non-traditional media in 2010.

The same survey found that 40% of dealers surveyed had less than 20% of their ad budget allocated to digital marketing in the past. With so little previously spent on Internet marketing, and many large increases planned – many dealers will need some coaching on where and how to allocate these new Internet Marketing investments.

On January 21^st Brian Pasch will answer these questions and disclose the best Internet marketing opportunities that are worthy of dealer interest.  Dealers will learn how to allocate their advertising budgets properly to take full advantage of the most proficient opportunities on the net.

The 90 minute webinar will be recorded and a download of the entire program will be made available to every attendee at no additional charge – So dealers can review the marketing suggestions and share it with fellow dealership managers and marketing planners.

Registration is $298 and can be completed online at: http://www.dealersedge.com/pasch

The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12^th in Orlando, one day prior to the official start of the 2010 NADA Convention.  The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010. 

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

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