Rob Fontano is the Digital Sales & Marketing Director at Marazzi Motors.  Rob will be sharing his experience using video marketing at the 2011 Automotive Marketing Boot Camp.  Rob’s experience with video search engine optimization and competitive conquest strategies will be an eye opener for car dealers.

Video is a powerful way to communicate with consumers while they are researching a car in their local market.  “Rob Fontano has one of the strongest video optimization strategies in the country” according to Brian Pasch, CEO of PCG Digital Marketing. “I do not know of any other dealership that has such a visible presence in their local market for Page One video search results.

The Internet Sales team at Marazzi Motors’ dealerships, Marazzi Nissan in Naples Florida and Audi Jaguar Land Rover Fort Myers, accounts for over 50% of each stores total business. At Marazzi Motors, Rob’s technique is to use video, blogs, micro sites, press releases and social media to capitalize on “First Party Leads” converted on their web site.

Rob also utilizes Social Media networking and “Branding” and is always working to be on the leading edge of new techniques in automotive marketing.

Attend Rob Fontano’s Video Marketing Showcase

Rob’s presentation will be part of the Technology Showcase presented by Platinum Sponsor CAR-MERCIAL on Sunday and Monday afternoon from 1:30 – 3:00 pm.

The technology showcase will give Boot Camp attendees the knowledge and strategies they need to implement an effect video market strategy in their own local market.  The extend session Technology Showcase is ideal for this topic since there are so many ways video can be leveraged by dealers.

Rob Fontano and AJ LeBlanc will be co-presenting at the Technology Showcase.

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One of the biggest digital marketing struggles that dealers face is establishing consistent long term Google page one search results. We all know that there is no one silver bullet solution to Google Page One Management (GPOM), it takes a broad strategy to compete and stay atop the fold, not to mention drawing the consumers eyes to your page links.  What is even more challenging is conquest. To have your customers find you, when they are researching your competition is the holy grail of SEO.

In addition to many other tools that will help you to secure top page rankings, I will show you how to utilize what I find to be one of the most effective, video (VSEO).  Video offers the search engines rich and relevant content that can easily be displayed and provides the consumer with information in one the most popular mediums available. When deployed properly, video not only achieves extremely fast SEO results, but has incredible longevity at the top of page rankings.

In Figure 1 below you see videos for our Nissan store in Naples, Florida that were used to conquest page one results for a Kia dealer located in Cape Coral. Note the videos were uploaded on January 7, 2011. These videos, in addition to the blog post and press release seen below captured the top three SERP’s for a competing dealer and manufacturer in just a matter of a few weeks.

As I mentioned before Video offers longevity. In figure 2 you’ll see a conquest video that was uploaded in September 2009 that is still in a top SERP for a Toyota dealer in Fort Myers, Fl. (note the Toyota dealer even has the city in their name)

These are two examples of how video when properly used can be an extremely effective tool in capturing Google Page One Search Results for your dealership. I am thrilled to have the opportunity to share these powerful tools with our 2011 Boot Camp members and look forward to seeing you all there. Join up soon, before your competition gets your seat!

See You in Orlando!

Rob Fontano

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Attendees to the class will learn how to optimize videos of model walk-arounds, customer testimonials and incentive pricing specials at this highly informative Video SEO training and hands-on workshop.

Learn more about their class by watching the short intro video below:

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